Enterprise one to one tools for competing in the interactive age
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| Main Author: | |
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| Other Authors: | |
| Format: | Book |
| Published: |
New York
A Currency Book
1997
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| Call Number : | HF 5415.127 P465 1997 |
MARC
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| 039 | 9 | |a 200910081305 |b VLOAD |y 200910081149 |z VLOAD | |
| 090 | 0 | 0 | |a HF 5415.127 |b P465 1997 |
| 100 | 1 | 0 | |a Peppers |h Don |
| 245 | 1 | 0 | |a Enterprise one to one |b tools for competing in the interactive age |c Don Peppers and Martha Rogers |
| 260 | 0 | 0 | |a New York |b A Currency Book |c 1997 |
| 300 | |a xxv,436p. |b ill. |c 19cm | ||
| 500 | 0 | 0 | |a Includes index |
| 650 | 0 | 0 | |a Technological innovations |
| 650 | 0 | 0 | |a Customer relations |
| 650 | 0 | 0 | |a Relationship marketing |
| 650 | 0 | 0 | |a Market segmentation |
| 700 | 1 | 1 | |a Rogers |h Martha |
| 999 | |a vtls000001823 |c 1563 |d 1563 | ||