APA (7th ed.) Citation

DuncanlhTom. IMC: Using advertising and promotion to build brands.

Chicago Style (17th ed.) Citation

DuncanlhTom. IMC: Using Advertising and Promotion to Build Brands. New YorklbMc Graw Hilllc2002.

MLA (9th ed.) Citation

DuncanlhTom. IMC: Using Advertising and Promotion to Build Brands.

Warning: These citations may not always be 100% accurate.