IMC using advertising and promotion to build brands
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| Main Author: | |
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| Format: | Book |
| Published: |
New YorklbMc Graw Hilllc2002
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| Edition: | 1st ed. |
| Subjects: | |
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| Item Description: | Includes index |
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| Physical Description: | xxxii,783p. ill 27cm |
| ISBN: | 0071123318 |