IMC using advertising and promotion to build brands
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| Main Author: | |
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| Format: | Book |
| Published: |
New YorklbMc Graw Hilllc2002
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| Edition: | 1st ed. |
| Subjects: | |
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MARC
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|---|---|---|---|
| 001 | 15832 | ||
| 003 | MY-KLNDU | ||
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| 039 | 9 | |y 200910081634 |z VLOAD | |
| 090 | 0 | 0 | |a HF5415.13. |b vD846 2002 |
| 100 | 1 | 0 | |a DuncanlhTom (Thomas R.) |
| 245 | 1 | 4 | |a IMC |b using advertising and promotion to build brands |c Tom Duncan |
| 250 | 0 | 0 | |a 1st ed. |
| 260 | 0 | 0 | |a New YorklbMc Graw Hilllc2002 |
| 300 | |a xxxii,783p. |b ill |c 27cm | ||
| 500 | 0 | 0 | |a Includes index |
| 650 | 0 | 0 | |a Brand name products |x marketing |x management |
| 999 | |a vtls000015243 |c 15832 |d 15832 | ||