Getting it right creating customer value for market
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| Main Author: | |
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| Format: | Book |
| Published: |
New YorklbJohn Wiley & Sons Inc.lc1998
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| Subjects: | |
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| Physical Description: | xxvii,340p. ill. 24cm |
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| Bibliography: | Includes bibliographical references and index |
| ISBN: | 0471291889 |