Strategic marketing management
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| Main Author: | |
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| Other Authors: | |
| Format: | Book |
| Published: |
BostonlbHarvard Business Schoollc1991
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| Series: | Practice of management series
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| Subjects: | |
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| Call Number : | HF 5415.13. S878 1991 |
MARC
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| 090 | 0 | 0 | |a HF 5415.13. |b S878 1991 |
| 100 | 1 | 0 | |a lh |
| 245 | 1 | 0 | |a Strategic marketing management |c Edited by Robert J. Dolan |
| 260 | 0 | 0 | |a BostonlbHarvard Business Schoollc1991 |
| 300 | |a xvi, 656p. |c 25cm | ||
| 440 | 0 | 0 | |a Practice of management series |
| 500 | 0 | 0 | |a Includes index |
| 650 | 0 | 0 | |a Marketing |x management |
| 700 | 1 | 1 | |a Dolan |h Robert J. |
| 999 | |a vtls000016348 |c 15954 |d 15954 | ||