Basic marketing management

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Bibliographic Details
Main Author: Dalrymple
Other Authors: Parsons
Format: Book
Published: New YorklbJohn Wiley & Sonslc1995
Subjects:
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Call Number :HF 5415.13. D314 1995

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090 0 0 |a HF 5415.13.  |b D314 1995 
100 1 0 |a Dalrymple  |h Douglas J. 
245 1 0 |a Basic marketing management  |c Douglas J. Dalrymple, Leonard J. Parsons 
260 0 0 |a New YorklbJohn Wiley & Sonslc1995 
300 |a xii, 457p.  |b ill.  |c 24cm 
500 0 0 |a Includes bibliographical references and index 
650 0 0 |a Marketing  |x management 
700 1 1 |a Parsons  |h Leonard J. 
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