Principles of marketing
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| Format: | Book |
| Published: |
New JerseylbPrentice Halllc1994
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| Edition: | 6th ed. |
| Series: | The Prentice Hall series in marketing
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| Subjects: | |
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| Item Description: | Includes bibliographical references and index |
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| Physical Description: | xx, v.p. ill. 29cm |
| ISBN: | 013030560x |