Research methods for business a skill-building approach
Ethical issues relating to research and the aspects of business, data collection, and data analysis are integrated throughout the book. * The issues in cross-national research in sampling and data collection are thoroughly discussed. * The qualitative-quantitative aspects of research are brought t...
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| Main Author: | |
|---|---|
| Format: | Book |
| Language: | English |
| Published: |
New York
John Wiley & Sons
2003
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| Edition: | 4th ed |
| Subjects: | |
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| 003 | MY-KLNDU | ||
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| 008 | s2003 nyua bi 000 0 eng d | ||
| 020 | |a 0471203661 (hbk) | ||
| 020 | |a 9780471203667 (hbk) | ||
| 039 | 9 | |a 201505250831 |b shahrim |c 201405281407 |d zul |c 201401220855 |d shahrim |c 201001280901 |d rahman |y 200910081645 |z VLOAD | |
| 040 | |a UPNM | ||
| 090 | |a HD 30.4 |b .S463 2003 | ||
| 100 | 1 | |a Sekaran, Uma | |
| 245 | 1 | 0 | |a Research methods for business |b a skill-building approach |c Uma Sekaran |
| 250 | |a 4th ed | ||
| 260 | |a New York |b John Wiley & Sons |c 2003 | ||
| 300 | |a xiv, 450 p. |b ill. |c 24cm | ||
| 504 | |a Includes bibliographical references and index. | ||
| 505 | 0 | |a Introduction to Research -- Scientific Investigation -- Technology and Business Research -- The Research Process: Steps 1 to 3: The Broad Problem Area, Preliminary Data Gathering, Problem Definition -- The Research Process: Steps 4 and 5: Theoretical Framework Hypothesis Development -- The Research Process: Step 6: Elements of Research Design -- Experimental Designs -- Measurement of Variables: Operational Definition and Scales -- Measurement: Scaling, Reliability, Validity -- Data Collection Methods -- Sampling -- Data Analysis and Interpretation -- The Research Report -- Managerial Decision Making and Research -- Module: A Refresher on Some Statistical Terms and Tests. | |
| 520 | |a Ethical issues relating to research and the aspects of business, data collection, and data analysis are integrated throughout the book. * The issues in cross-national research in sampling and data collection are thoroughly discussed. * The qualitative-quantitative aspects of research are brought together through a case study on the final chapter. | ||
| 591 | |a 0000003413 |b 22/08/08 |c 0200-07 |d 5 |e RM95 |f 1 |g 95 |h Harmoni Publications & Distributors Sdn. Bhd. | ||
| 592 | |a INV03834 |b 19/11/08 |c RM95 |d 5 |e 475 | ||
| 650 | 0 | 0 | |a Business |x Research |x Methodogy. |
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