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Research methods for business a skill-building approach

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Ethical issues relating to research and the aspects of business, data collection, and data analysis are integrated throughout the book. * The issues in cross-national research in sampling and data collection are thoroughly discussed. * The qualitative-quantitative aspects of research are brought t...

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Bibliographic Details
Main Author: Sekaran, Uma
Format: Book
Language:English
Published: New York John Wiley & Sons 2003
Edition:4th ed
Subjects:
Business > Research > Methodogy.
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Table of Contents:
  • Introduction to Research
  • Scientific Investigation
  • Technology and Business Research
  • The Research Process: Steps 1 to 3: The Broad Problem Area, Preliminary Data Gathering, Problem Definition
  • The Research Process: Steps 4 and 5: Theoretical Framework Hypothesis Development
  • The Research Process: Step 6: Elements of Research Design
  • Experimental Designs
  • Measurement of Variables: Operational Definition and Scales
  • Measurement: Scaling, Reliability, Validity
  • Data Collection Methods
  • Sampling
  • Data Analysis and Interpretation
  • The Research Report
  • Managerial Decision Making and Research
  • Module: A Refresher on Some Statistical Terms and Tests.

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