The new marketing research systems How to use strategic database information for better marketing decisions
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| Format: | Book |
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New YorklbJohn Wiley & Sonslc1992
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| 090 | 0 | 0 | |a HF 5415.2. |b C87 1992 |
| 100 | 1 | 0 | |a CurrylhDavid J. |
| 245 | 1 | 4 | |a The new marketing research systems |b How to use strategic database information for better marketing decisions |c by David J. Curry |
| 260 | 0 | 0 | |a New YorklbJohn Wiley & Sonslc1992 |
| 300 | |a xxvii, 397p. |b ill. |c 26cm | ||
| 500 | 0 | 0 | |a Includes index |
| 650 | 0 | 0 | |a Marketing research |x Statistical methods |x Data processing |
| 999 | |a vtls000016421 |c 16217 |d 16217 | ||