Market-driven management Using the new marketing concept to create a customer-oriented company
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| Main Author: | |
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| Format: | Book |
| Published: |
New York
John Wiley & Sons
1994
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| Series: | The portable MBA series
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| Subjects: | |
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| Physical Description: | xiv, 319 p. 26cm |
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| Bibliography: | Includes bibliographical references and index |
| ISBN: | 0471595764 |