Market-driven management Using the new marketing concept to create a customer-oriented company
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| Main Author: | |
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| Format: | Book |
| Published: |
New York
John Wiley & Sons
1994
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| Series: | The portable MBA series
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| Subjects: | |
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|---|---|---|---|
| 001 | 16218 | ||
| 003 | MY-KLNDU | ||
| 005 | 20241218060529.0 | ||
| 020 | |a 0471595764 | ||
| 035 | |a 0000016372 | ||
| 039 | 9 | |a 201209071626 |b azraai |y 200910090937 |z VLOAD | |
| 090 | |a HF 5415.13 |b .W467 1994 | ||
| 100 | 1 | |a Webster, Frederick E. | |
| 245 | 1 | 0 | |a Market-driven management |b Using the new marketing concept to create a customer-oriented company |c by Frederick E. Webster, Jr. |
| 260 | |a New York |b John Wiley & Sons |c 1994 | ||
| 300 | |a xiv, 319 p. |c 26cm | ||
| 440 | 0 | 4 | |a The portable MBA series |
| 504 | |a Includes bibliographical references and index | ||
| 650 | 0 | |a Marketing |x management | |
| 650 | 0 | |a Consumer satisfaction | |
| 999 | |a vtls000016422 |c 16218 |d 16218 | ||