KotlerlhPhilip. Marketing management: Analysis, planning, implementation and control (8th ed.).
Chicago Style (17th ed.) CitationKotlerlhPhilip. Marketing Management: Analysis, Planning, Implementation and Control. 8th ed. New JerseylbPrentice Halllc1994.
MLA (9th ed.) CitationKotlerlhPhilip. Marketing Management: Analysis, Planning, Implementation and Control. 8th ed.
Warning: These citations may not always be 100% accurate.