Marketing management analysis, planning, implementation and control
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| Main Author: | |
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| Format: | Book |
| Published: |
New JerseylbPrentice Halllc1994
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| Edition: | 8th ed. |
| Subjects: | |
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| Item Description: | Includes bibliographical references and index |
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| Physical Description: | xxix, 801p. ill. 26cm |
| ISBN: | 037228511 |