Marketing management analysis, planning, implementation and control
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| Main Author: | |
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| Format: | Book |
| Published: |
New JerseylbPrentice Halllc1994
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| Edition: | 8th ed. |
| Subjects: | |
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|---|---|---|---|
| 001 | 16418 | ||
| 003 | MY-KLNDU | ||
| 005 | 20241218060600.0 | ||
| 020 | 0 | 0 | |a 037228511 |
| 035 | |a 0000016413 | ||
| 039 | 9 | |y 200910090937 |z VLOAD | |
| 090 | 0 | 0 | |a HF 5415.13. |b K64 1994 |
| 100 | 1 | 0 | |a KotlerlhPhilip |
| 245 | 1 | 0 | |a Marketing management |b analysis, planning, implementation and control |c Philip Kotler |
| 250 | 0 | 0 | |a 8th ed. |
| 260 | 0 | 0 | |a New JerseylbPrentice Halllc1994 |
| 300 | |a xxix, 801p. |b ill. |c 26cm | ||
| 500 | 0 | 0 | |a Includes bibliographical references and index |
| 650 | 0 | 0 | |a Marketing |x management |
| 999 | |a vtls000016463 |c 16418 |d 16418 | ||