Strategic marketing problems cases and comments
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| Main Author: | |
|---|---|
| Other Authors: | |
| Format: | Book |
| Published: |
New JerseylbPrentice Halllc1995
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| Edition: | 7th ed. |
| Subjects: | |
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| Call Number : | HF 5415.135. K47 1995 |
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| LEADER | 00000pam a2200000 4500 | ||
|---|---|---|---|
| 001 | 16419 | ||
| 003 | MY-KLNDU | ||
| 005 | 20241218060600.0 | ||
| 020 | 0 | 0 | |a 0205161707 |
| 035 | |a 0000016414 | ||
| 039 | 9 | |y 200910090937 |z VLOAD | |
| 090 | 0 | 0 | |a HF 5415.135. |b K47 1995 |
| 100 | 1 | 0 | |a KerinlhRoger A. |
| 245 | 1 | 0 | |a Strategic marketing problems |b cases and comments |c Roger A. Kerin, Robert A. Peterson |
| 250 | 0 | 0 | |a 7th ed. |
| 260 | 0 | 0 | |a New JerseylbPrentice Halllc1995 |
| 300 | |a xiv, 738p. |b ill. |c 26cm | ||
| 500 | 0 | 0 | |a Includes bibliographical references and index |
| 650 | 0 | 0 | |a Marketing |x management |x Case studies |
| 650 | 0 | 0 | |a Marketing |x Decision making |x Case studies |
| 700 | 1 | 1 | |a Peterson |h Robert A. |
| 999 | |a vtls000016464 |c 16419 |d 16419 | ||