Marketing management text and cases
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| Other Authors: | |
| Format: | Book |
| Published: |
New YorklbWileylc2000
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| Edition: | 7th ed. |
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| 003 | MY-KLNDU | ||
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| 020 | 0 | 0 | |a 0471332380 |
| 035 | |a 0000008386 | ||
| 039 | 9 | |y 200910081644 |z VLOAD | |
| 090 | 0 | 0 | |a HF5415.13 |b .D32 2000 |
| 100 | 1 | 0 | |a DarymplelhDouglas J. |
| 245 | 1 | 0 | |a Marketing management |b text and cases |c Douglas J. Darymple, Leonard J. Parsons |
| 250 | 0 | 0 | |a 7th ed. |
| 260 | 0 | 0 | |a New YorklbWileylc2000 |
| 300 | |a xii,707p. |b ill. |c 27cm | ||
| 500 | 0 | 0 | |a Includes index |
| 650 | 0 | 0 | |a Marketing |x management |
| 650 | 0 | 0 | |a Marketing |x management |x Case studies |
| 700 | 1 | 1 | |a Parsons |h Leornard J. |
| 999 | |a vtls000015998 |c 16565 |d 16565 | ||