Strategic management
This work, complete with cases, features coverage of core concepts in strategic management. It offers fully integrated treatment of business ethics, small businesses and entrepreneurships, as well as full-chapter coverage of global strategic management. Theory and concepts are brought to life throug...
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| Format: | Book |
| Language: | English |
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New York
McGraw Hill
1993
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| Series: | McGraw-Hill series in management
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Table of Contents:
- pt.1. Strategic Analysis
- A Mandate for Strategic Management
- The External Environment: Identifying Opportunities and Threats
- Assessing the Internal Environment: Determining Strengths and Weaknesses
- pt.2. Strategy Formulation
- Strategic Management at the Business Level: Managing for Competitive Advantage
- Strategic Management at the Functional Level: Managing for Customer Value
- Strategic Management at the Corporate Level: Diversification for Stockholder Value
- Strategic Management at the International Level: Managing for Global Success
- pt.3. Strategy Implementation
- Translating Strategy into Action and Achieving Integration
- Strategy Implementation: The Role of Organizational Structure
- Implementing Strategy: Ensuring Strategic Control
- Leadership, Culture, and Ethics
- pt.4. Case Analysis
- Analyzing Strategic Situations and Cases