Thomas. (1995). Gower handbook of marketing (4th ed.). Gower.
Chicago Style (17th ed.) CitationThomas. Gower Handbook of Marketing. 4th ed. London: Gower, 1995.
MLA (9th ed.) CitationThomas. Gower Handbook of Marketing. 4th ed. Gower, 1995.
Warning: These citations may not always be 100% accurate.