Schoell, Valvatne, & Guiltinan. Marketing essentials: Contemporary concepts and practices.
Chicago Style (17th ed.) CitationSchoell, Valvatne, and Guiltinan. Marketing Essentials: Contemporary Concepts and Practices. BostonlbAllyn and Baconlc1993.
MLA (9th ed.) CitationSchoell, et al. Marketing Essentials: Contemporary Concepts and Practices.
Warning: These citations may not always be 100% accurate.