Marketing essentials contemporary concepts and practices
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| Main Author: | |
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| Other Authors: | , |
| Format: | Book |
| Published: |
BostonlbAllyn and Baconlc1993
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| Subjects: | |
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| Item Description: | Includes bibliographical references and index |
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| Physical Description: | xxiv, 562p. ill. 28cm |
| ISBN: | 0205143237 |