Marketing essentials contemporary concepts and practices

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Bibliographic Details
Main Author: Schoell
Other Authors: Valvatne, Guiltinan
Format: Book
Published: BostonlbAllyn and Baconlc1993
Subjects:
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001 17065
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020 0 0 |a 0205143237 
035 |a 0000016584 
039 9 |y 200910090939  |z VLOAD 
090 0 0 |a HF 5415.  |b S357 1993 
100 1 0 |a Schoell  |h William F. 
245 1 0 |a Marketing essentials  |b contemporary concepts and practices  |c William F. Schoell, Joseph P. Guiltinan, with Laura Valvatne 
260 0 0 |a BostonlbAllyn and Baconlc1993 
300 |a xxiv, 562p.  |b ill.  |c 28cm 
500 0 0 |a Includes bibliographical references and index 
650 0 0 |a Marketing 
700 1 1 |a Valvatne  |h Laura 
700 1 1 |a Guiltinan  |h Joseph P. 
999 |a vtls000016633  |c 17065  |d 17065