Marketing management analysis, planning, implementation and control

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Bibliographic Details
Main Author: KotlerlhPhilip
Format: Book
Published: New JerseylbPrentice Halllc1994
Edition:8th ed.
Subjects:
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090 0 0 |a HF 5415.13.  |b K64 1994 
100 1 0 |a KotlerlhPhilip 
245 1 0 |a Marketing management  |b analysis, planning, implementation and control  |c Philip Kotler 
250 0 0 |a 8th ed. 
260 0 0 |a New JerseylbPrentice Halllc1994 
300 |a xxix, 801p.  |b ill.  |c 27cm 
500 0 0 |a Includes bibliographical references and index 
650 0 0 |a Marketing  |x management 
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