APA (7th ed.) Citation

Aaker, Kumar, & Day. Marketing research (5th ed.).

Chicago Style (17th ed.) Citation

Aaker, Kumar, and Day. Marketing Research. 5th ed. New YorklbJohn Wiley & Sonslc1995.

MLA (9th ed.) Citation

Aaker, et al. Marketing Research. 5th ed.

Warning: These citations may not always be 100% accurate.