Marketing research
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| Main Author: | |
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| Other Authors: | , |
| Format: | Book |
| Published: |
New YorklbJohn Wiley & Sonslc1995
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| Edition: | 5th ed. |
| Subjects: | |
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| Item Description: | Includes index |
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| Physical Description: | xvi, 783p. ill. 27cm |
| ISBN: | 0471552542 |