Marketing challenges Cases and exercises
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| Main Author: | |
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| Other Authors: | , |
| Format: | Book |
| Published: |
New YorklbMcGrwa-Hilllc1993
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| Edition: | 3rd ed. |
| Series: | mcGraw-Hill series in marketing
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| Subjects: | |
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| Physical Description: | xxxix, 628p. ill. 24cm |
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| Bibliography: | Includes bibliographical references |
| ISBN: | 0071125132 |