Marketing challenges Cases and exercises
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| Main Author: | |
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| Other Authors: | , |
| Format: | Book |
| Published: |
New YorklbMcGrwa-Hilllc1993
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| Edition: | 3rd ed. |
| Series: | mcGraw-Hill series in marketing
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| Subjects: | |
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| Call Number : | HF 5415. M29747 1993 |
MARC
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| 039 | 9 | |y 200910090940 |z VLOAD | |
| 090 | 0 | 0 | |a HF 5415. |b M29747 1993 |
| 100 | 1 | 0 | |a lh |
| 245 | 1 | 0 | |a Marketing challenges |b Cases and exercises |c Christopher H. Lovelock, Charles B. Weinberg |
| 250 | 0 | 0 | |a 3rd ed. |
| 260 | 0 | 0 | |a New YorklbMcGrwa-Hilllc1993 |
| 300 | |a xxxix, 628p. |b ill. |c 24cm | ||
| 440 | 0 | 0 | |a mcGraw-Hill series in marketing |
| 504 | 0 | 0 | |a Includes bibliographical references |
| 650 | 0 | 0 | |a Marketing |x Case studies |
| 650 | 0 | 0 | |a Marketing |x Problems, exercises |
| 700 | 1 | 1 | |a Lovelock |h Christopher H. |
| 700 | 1 | 1 | |a Weinberg |h Charles B. |
| 999 | |a vtls000016643 |c 17107 |d 17107 | ||