Marketing
Saved in:
| Main Author: | |
|---|---|
| Other Authors: | , |
| Format: | Book |
| Published: |
New YorklbMcGraw-Hilllc1995
|
| Edition: | 2nd ed. |
| Series: | McGraw-Hill series in marketing
|
| Subjects: | |
| Tags: |
Add Tag
No Tags, Be the first to tag this record!
|
MARC
| LEADER | 00000pam a2200000 4500 | ||
|---|---|---|---|
| 001 | 17191 | ||
| 003 | MY-KLNDU | ||
| 005 | 20241218060802.0 | ||
| 020 | 0 | 0 | |a 0071138501 |
| 035 | |a 0000016615 | ||
| 039 | 9 | |y 200910090940 |z VLOAD | |
| 090 | 0 | 0 | |a HF 5415. |b B6213 1995 |
| 100 | 1 | 0 | |a BoveelhCourtland L. |
| 245 | 1 | 0 | |a Marketing |c Courtland L. Bovee, J. Houston, John V. Thill |
| 250 | 0 | 0 | |a 2nd ed. |
| 260 | 0 | 0 | |a New YorklbMcGraw-Hilllc1995 |
| 300 | |a xxiv, 721p. |b ill. |c 29cm | ||
| 440 | 0 | 0 | |a McGraw-Hill series in marketing |
| 500 | 0 | 0 | |a Includes bibliographical references and index |
| 650 | 0 | 0 | |a Marketing |
| 700 | 1 | 1 | |a Houston |h Michael J. |
| 700 | 1 | 1 | |a Thill |h John V. |
| 999 | |a vtls000016664 |c 17191 |d 17191 | ||