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Entrepreneurship

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The 9th Edition of "Entrepreneurship", by Robert Hisrich, Michael Peters and Dean Shepherd has been designed to clearly instruct students on the process of formulating, planning, and implementing a new venture. Students are exposed to detailed descriptions of 'how to' embark on a...

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Bibliographic Details
Main Authors: Hisrich, Robert D. (Author), Peters, Michael P. (Author), Shepherd, Dean A. (Author)
Format: Book
Language:English
Published: New York, NY McGraw-Hill 2013
Edition:Ninth edition, McGraw-Hill international edition
Subjects:
New business enterprises
Entrepreneurship
Business planning
Business enterprises > Finance
Success in business
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Table of Contents:
  • Part I: The Entrepreneurial Perspective
  • 1.Entrepreneurship and the Entrepreneurial Mind-Set
  • 2.Entrepreneurial Intentions and Corporate Entrepreneurship
  • 3.Entrepreneurial Strategy: Generating and Exploiting New Entries
  • Part II: From Idea to Opportunity
  • 4.Creativity and the Business Idea
  • 5.Identifying and Analyzing Domestic and International Opportunities
  • 6. Protecting the Idea and Other Legal Issues for the Entrepreneur
  • Part III: From the Opportunity to the Business Plan
  • 7.The Business Plan: Creating and Starting the Venture
  • 8.The Marketing Plan
  • 9.The Organizational Plan
  • 10. The Financial Plan
  • Part IV: From the Business Plan to Funding the Venture
  • 11.Sources of Capital
  • 12.Informal Risk Capital, Venture Capital, and Going Public
  • Part V: From Funding the Venture to Launching, Growing and Ending the New Venture
  • 13.Strategies for Growth and Managing the Implication of Growth
  • 14. Accessing Resources for Growth from External Sources
  • 15. Succession Planning and Strategies for Harvesting and Ending the Venture
  • Part VI: Cases
  • Case 1 - Turner Test Prep Co.
  • Case 2 - Jim Boothe, Inventor
  • Case 3 - A. Monroe Lock and Security Systems
  • Case 4 - Beijing Sammies
  • Case 5 - Intelligent Leisure Solutions
  • Case 6 - The Beach Carrier
  • Case 7 - Gourmet to Go
  • Case 8 A - Intervela D.o.o. Kooper - Victory Sailmakers
  • Case 8 B - Intervela Victory Sailmakers
  • Case 9 - The Gril-Kleen Corporation
  • Case 10 - Masi Technology
  • Case 11 - NeoMed Technologies Case
  • 12 - Mayu LLC
  • Case 13 - Nature Bros. Ltd.
  • Case 14 - Amy's Bread
  • Case 15 - Supply Dynamics
  • Case 16 - Datavantage Corporation
  • Case 17 - Tire Valet: A Mobile Tire Company

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