MORE MARKETING MANAGEMENT CASES IN MALAYSIA

Republication of Marketing management cases in Malaysia, with the addition of 12 new cases studies.

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Bibliographic Details
Main Author: Sieh, Mei Ling (Author)
Corporate Author: Utusan Publications & Distributors
Format: Book
Language:English
Published: Kuala Lumpur Utusan Publications & Distributors Sdn Bhd 1999
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Description
Summary:Republication of Marketing management cases in Malaysia, with the addition of 12 new cases studies.
Physical Description:xiii, 199 pages illustrations 23 cm.
Bibliography:Includes bibliographical references
ISBN:9676109754 (pbk)