MORE MARKETING MANAGEMENT CASES IN MALAYSIA

Republication of Marketing management cases in Malaysia, with the addition of 12 new cases studies.

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Bibliographic Details
Main Author:	Sieh, Mei Ling (Author)
Corporate Author:	Utusan Publications & Distributors
Format:	Book
Language:	English
Published:	Kuala Lumpur Utusan Publications & Distributors Sdn Bhd 1999
Subjects:	Marketing > Cases studies > Malaysia Marketing > Management > Case studies > Malaysia
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100	1		\|a Sieh, Mei Ling \|e author
245	1	0	\|a MORE MARKETING MANAGEMENT CASES IN MALAYSIA \|c SIEH LEE MEI LING
264		1	\|a Kuala Lumpur \|b Utusan Publications & Distributors Sdn Bhd \|c 1999
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300			\|a xiii, 199 pages \|b illustrations \|c 23 cm.
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338			\|a volume \|2 rdacarrier
504			\|a Includes bibliographical references
505	0		\|a Product strategies -- Pricing policies -- Promotion activities -- Distribution decisions -- Services -- International
520			\|a Republication of Marketing management cases in Malaysia, with the addition of 12 new cases studies.
650		0	\|a Marketing \|v Cases studies \|z Malaysia
650		0	\|a Marketing \|x Management \|v Case studies \|z Malaysia
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