MORE MARKETING MANAGEMENT CASES IN MALAYSIA
Republication of Marketing management cases in Malaysia, with the addition of 12 new cases studies.
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| Format: | Book |
| Language: | English |
| Published: |
Kuala Lumpur
Utusan Publications & Distributors Sdn Bhd
1999
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Table of Contents:
- Product strategies
- Pricing policies
- Promotion activities
- Distribution decisions
- Services
- International