Strategic marketing
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| Main Author: | |
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| Format: | Book |
| Published: |
Boston
Irwin McGraw-Hill
2000
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| Edition: | 6th ed |
| Series: | Irwin mcgraw-hill series in marketing
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| Subjects: | |
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| Item Description: | Includes bibliographical references and index |
|---|---|
| Physical Description: | xvi,752p. ill. 24cm |
| ISBN: | 0070275432 |