Strategic marketing

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Bibliographic Details
Main Author:	Cravens
Format:	Book
Published:	Boston Irwin McGraw-Hill 2000
Edition:	6th ed
Series:	Irwin mcgraw-hill series in marketing
Subjects:	Marketing > management Marketing > Decision making Marketing > management > Case studies
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250	0	0	\|a 6th ed
260	0	0	\|a Boston \|b Irwin McGraw-Hill \|c 2000
300			\|a xvi,752p. \|b ill. \|c 24cm
440	0	0	\|a Irwin mcgraw-hill series in marketing
500	0	0	\|a Includes bibliographical references and index
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