Exploring marketing research
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| Main Author: | |
|---|---|
| Format: | Book |
| Published: |
London
The Dryden Press
2000
|
| Edition: | 7th ed |
| Subjects: | |
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| Call Number : | HF 5415.2 Z54 2000 |
MARC
| LEADER | 00000pam a2200000 4500 | ||
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| 090 | 0 | 0 | |a HF 5415.2 |b Z54 2000 |
| 100 | 1 | 0 | |a Zikmund |h William G |
| 245 | 1 | 0 | |a Exploring marketing research |c William G.Zikmund |
| 250 | 0 | 0 | |a 7th ed |
| 260 | 0 | 0 | |a London |b The Dryden Press |c 2000 |
| 300 | |a xxxiii,812p |b ill |c 28cm | ||
| 500 | 0 | 0 | |a Includes index |
| 650 | 0 | 0 | |a Marketing research |
| 999 | |a vtls000017904 |c 18231 |d 18231 | ||