Maximarketing the new direction in promotion, advertising and marketing strategy
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| Format: | Book |
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New YorklbMcGraw-Hill Book Companylc21cm
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| Call Number : | HF 5415 R325 1987 |
MARC
| LEADER | 00000pam a2200000 4500 | ||
|---|---|---|---|
| 001 | 18351 | ||
| 003 | MY-KLNDU | ||
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| 090 | 0 | 0 | |a HF 5415 |b R325 1987 |
| 100 | 1 | 0 | |a RapplhStan |
| 245 | 1 | 0 | |a Maximarketing |b the new direction in promotion, advertising and marketing strategy |c Stan Rapp & TomCollins |
| 260 | 0 | 0 | |a New YorklbMcGraw-Hill Book Companylc21cm |
| 300 | |a x, 278p. |c 22cm | ||
| 500 | 0 | 0 | |a Includes index |
| 650 | 0 | 0 | |a Marketing |
| 650 | 0 | 0 | |a Advertising |
| 650 | 0 | 0 | |a Sales promotion |
| 700 | 1 | 1 | |a Collins |h Thomas L |
| 999 | |a vtls000018609 |c 18351 |d 18351 | ||