APA (7th ed.) Citation

RieslhAl & Trout. Bottom-up marketing.

Chicago Style (17th ed.) Citation

RieslhAl and Trout. Bottom-up Marketing. New YorklbMcGraw-Hill Book Companylc1989.

MLA (9th ed.) Citation

RieslhAl and Trout. Bottom-up Marketing.

Warning: These citations may not always be 100% accurate.