Developing, implementing and managing an effective marketing plan
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| Format: | Book |
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ChicagolbAmerican Marketing Associateslc1993
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| 039 | 9 | |y 200910091011 |z VLOAD | |
| 090 | 0 | 0 | |a HF 5415.13. |b G568 1993 |
| 100 | 1 | 0 | |a GoetshlhH. W. |
| 245 | 1 | 0 | |a Developing, implementing and managing an effective marketing plan |c Hal Goetsh |
| 260 | 0 | 0 | |a ChicagolbAmerican Marketing Associateslc1993 |
| 300 | |a xv, 249p. |c 23cm | ||
| 500 | 0 | 0 | |a Includes index |
| 650 | 0 | 0 | |a Marketing |x management |
| 650 | 0 | 0 | |a Marketing |x Planning |
| 999 | |a vtls000018642 |c 18479 |d 18479 | ||