Internet world guide to webcasting
Using the latest generation of Web technology, you can build your own "television" or "radio" network as an Internet Broadcaster. It's called "webcasting," and Fortune 500 companies use it today for a variety of purposes, including in-house education and training,...
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| Main Author: | |
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| Format: | Book |
| Language: | English |
| Published: |
New York
John Wiley & Sons
1998
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| Subjects: | |
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| 090 | |a TK 5105.887 |b .M55 1998 | ||
| 100 | 1 | |a Miles, Peggy |d 1959- | |
| 245 | 1 | 0 | |a Internet world guide to webcasting |c Peggy Miles |
| 260 | |a New York |b John Wiley & Sons |c 1998 | ||
| 300 | |a xxv, 422 p. |b ill. |c 24 cm | ||
| 500 | |a Includes bibliographical references (p. 385-386) and index | ||
| 505 | 0 | |a Ch. 1. What Is Webcasting? -- Ch. 2. Business Opportunities for Webcasting -- Ch. 3. Webcasting Technologies -- Ch. 4. Developing a Webcasting Website -- Ch. 5. Developing Content -- Ch. 6. Marketing and Promotion -- Ch. 7. Managing Your Website -- Ch. 8. Legal and Regulatory Issues in Webcasting -- App. A. Webcasting Industry Associations -- App. B. Marketing and Promotion. | |
| 520 | |a Using the latest generation of Web technology, you can build your own "television" or "radio" network as an Internet Broadcaster. It's called "webcasting," and Fortune 500 companies use it today for a variety of purposes, including in-house education and training, infomercials, marketing campaigns, advertising, public relations, customer support, corporate communications, and more. Find out from international webcasting expert Peggy Miles how organizations worldwide are using webcasting to give them a powerful competitive edge, and how to make the technology work for you, too. | ||
| 650 | 0 | |a Webcasting | |
| 999 | |a vtls000019005 |c 19185 |d 19185 | ||