Field guide to marketing a glossary of essential tools and concepts for today's manager
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| Format: | Book |
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BostonlbMassachusettslc1994
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| Series: | Harvard business/The economist reference series
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| 245 | 1 | 0 | |a Field guide to marketing |b a glossary of essential tools and concepts for today's manager |c Tim Hindle, Alistair D. Williamson |
| 260 | 0 | 0 | |a BostonlbMassachusettslc1994 |
| 300 | |a ix, 195p. |c 19cm | ||
| 440 | 0 | 0 | |a Harvard business/The economist reference series |
| 650 | 0 | 0 | |a Marketing |x Dictionaries |
| 650 | 0 | 0 | |a Marketing |x Management |x Dictionaries |
| 700 | 1 | 1 | |a Williamson |h Alistair D. |
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