D'Alessandro & Owens. (2001). Brand warfare: 10 rules for building the killer brand. McGraw-Hill.
Chicago Style (17th ed.) CitationD'Alessandro and Owens. Brand Warfare: 10 Rules for Building the Killer Brand. New York: McGraw-Hill, 2001.
MLA (9th ed.) CitationD'Alessandro and Owens. Brand Warfare: 10 Rules for Building the Killer Brand. McGraw-Hill, 2001.
Warning: These citations may not always be 100% accurate.