Brand warfare 10 rules for building the killer brand
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| Main Author: | |
|---|---|
| Other Authors: | |
| Format: | Book |
| Published: |
New York
McGraw-Hill
2001
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| Subjects: | |
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| Call Number : | HD 69.B7 D 35 2001 |
MARC
| LEADER | 00000pam a2200000 4500 | ||
|---|---|---|---|
| 001 | 19543 | ||
| 003 | MY-KLNDU | ||
| 005 | 20241218061444.0 | ||
| 020 | 0 | 0 | |a 0071362932 |
| 035 | |a 0000019295 | ||
| 039 | 9 | |y 200910091020 |z VLOAD | |
| 090 | 0 | 0 | |a HD 69.B7 |b D 35 2001 |
| 100 | 1 | 0 | |a D'Alessandro |h David F. |
| 245 | 1 | 0 | |a Brand warfare |b 10 rules for building the killer brand |c David F. D'Allesandro with Michele Owens |
| 260 | 0 | 0 | |a New York |b McGraw-Hill |c 2001 |
| 300 | |a 185p. |c 21cm | ||
| 650 | 0 | 0 | |a Brand name products |
| 700 | 0 | 1 | |a Owens |h Michele |
| 999 | |a vtls000019260 |c 19543 |d 19543 | ||