Managerial economics

Offers a lively, applied presentation of analytical and empirical tools for managerial decision making.

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Bibliographic Details
Main Authors: Petersen, Harold Craig (Author), Lewis, W. Cris (Author), Kaur, Gurmit (Author), Ng, Phaik Lian (Author)
Format: Book
Language:Malay
Published: Kuala Lumpur Pearson Malaysia [2010]
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Table of Contents:
  • I. Getting started
  • Introduction to managerial economics
  • Basic training
  • II. Demand
  • Demand theory and analysis
  • Regression techniques and demand estimation
  • III. Productions and costs
  • Production theory and analysis
  • Cost theory and analysis
  • IV. Market structure
  • Perfect competition and monopoly
  • Monopolistic competition and oligopoly
  • V. Pricing decisions