APA (7th ed.) Citation

Hagel & Armstrong. (1997). Net gain: Expanding markets through virtual communities. Harvard Business School Press.

Chicago Style (17th ed.) Citation

Hagel and Armstrong. Net Gain: Expanding Markets Through Virtual Communities. Boston: Harvard Business School Press, 1997.

MLA (9th ed.) Citation

Hagel and Armstrong. Net Gain: Expanding Markets Through Virtual Communities. Harvard Business School Press, 1997.

Warning: These citations may not always be 100% accurate.