APA (7th ed.) Citation

Keller, K. L. (2008). Strategic brand management: Building, measuring and managing brand equity (3rd ed.). PHI Learning.

Chicago Style (17th ed.) Citation

Keller, Kevin Lane. Strategic Brand Management: Building, Measuring and Managing Brand Equity. 3rd ed. New Delhi: PHI Learning, 2008.

MLA (9th ed.) Citation

Keller, Kevin Lane. Strategic Brand Management: Building, Measuring and Managing Brand Equity. 3rd ed. PHI Learning, 2008.

Warning: These citations may not always be 100% accurate.