Strategic brand management building, measuring and managing brand equity
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| Main Author: | |
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| Format: | Book |
| Language: | English |
| Published: |
New Delhi
PHI Learning
2008
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| Edition: | 3rd ed. |
| Subjects: | |
| Tags: |
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| Item Description: | "Eastern economy edition."-- cover. |
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| Physical Description: | xxi, 682 p. ill. 26 cm. |
| Bibliography: | Includes bibliographical references and index. |
| ISBN: | 9788120335400 |