Strategic brand management building, measuring and managing brand equity
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| Main Author: | |
|---|---|
| Format: | Book |
| Language: | English |
| Published: |
New Delhi
PHI Learning
2008
|
| Edition: | 3rd ed. |
| Subjects: | |
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MARC
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|---|---|---|---|
| 001 | 19933 | ||
| 003 | MY-KLNDU | ||
| 005 | 20241218061550.0 | ||
| 008 | s2008 ii a b 001 0 eng d | ||
| 020 | |a 9788120335400 | ||
| 035 | |a 0000019933 | ||
| 039 | 9 | |a 201209131443 |b shahrim |y 200910091029 |z VLOAD | |
| 040 | |a UPNM | ||
| 090 | |a HD69 .B7 |b .K45 2008 | ||
| 100 | 1 | |a Keller, Kevin Lane | |
| 245 | 1 | 0 | |a Strategic brand management |b building, measuring and managing brand equity |c Kevin Lane Keller. |
| 250 | |a 3rd ed. | ||
| 260 | |a New Delhi |b PHI Learning |c 2008 | ||
| 300 | |a xxi, 682 p. |b ill. |c 26 cm. | ||
| 500 | |a "Eastern economy edition."-- cover. | ||
| 504 | |a Includes bibliographical references and index. | ||
| 592 | |a 00002579 |b 05/09/2012 |c RM69.90 | ||
| 650 | 0 | |a Brand name products |x management. | |
| 999 | |a vtls000019874 |c 19933 |d 19933 | ||