Essentials of marketing research
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| Format: | Book |
| Published: |
New York
John Wiley and Sons
1999
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| 090 | 0 | 0 | |a HF 5415 .2 |b K86 1999 |
| 100 | 1 | 0 | |a Kumar |h V |
| 245 | 1 | 0 | |a Essentials of marketing research |c V.Kumar, David A.Aaker,George S.Day |
| 260 | 0 | 0 | |a New York |b John Wiley and Sons |c 1999 |
| 300 | |a xvi,623p. |b ill. |c 27cm | ||
| 500 | 0 | 0 | |a Includes index |
| 650 | 0 | 0 | |a Marketing research |
| 700 | 1 | 1 | |a Aaker |h David A |
| 700 | 1 | 1 | |a Day |h George S |
| 999 | |a vtls000019703 |c 19956 |d 19956 | ||