APA (7th ed.) Citation

McKain. (2005). What customers really want: How to bridge the gap between what your organization offers and what yours client crav. Thomas Nelson Publishers.

Chicago Style (17th ed.) Citation

McKain. What Customers Really Want: How to Bridge the Gap Between What Your Organization Offers and What Yours Client Crav. Nashville: Thomas Nelson Publishers, 2005.

MLA (9th ed.) Citation

McKain. What Customers Really Want: How to Bridge the Gap Between What Your Organization Offers and What Yours Client Crav. Thomas Nelson Publishers, 2005.

Warning: These citations may not always be 100% accurate.